Children see, Children do...

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DDB Sydney has launched a new social change campaign for client NAPCAN (National Association for the Prevention of Child Abuse and Neglect), headed by a confronting TVC entitled ‘children see, children do’.
The campaign coincides with National Child Protection Week and highlights how thoughtless, aggressive, self-centred and violent behaviour by adults is copied and continued by children.
The 90-second spot ran across free-to-air and pay-TV as well as cinemas. It emphasizes the need for adults to set a good example and break the cycle by making their influence on the next generation a positive one.

It's high time that we as adults behave like adults and be role models for our kids.
Whatever we say, do would ultimately affect our kids profoundly.

Let's measure our words, thoughts, actions to an extent where it does not create a negative ripple amongst our kids...

CREDITS:
Creative Director: Matt Eastwood 
Creative team: Charlie Cook and Simon Johnson 
Agency Producer: Sean Ascroft
Director: Sean Meehan
Production Company: Soma Films